MI.Business.Console

for Berlin-Chemie

Update: 26.12.2022

Last week: 50 week 2022 (12.12.2022 - 18.12.2022)

Last full month: November 2022

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	228 256	1.4%	3.2%	-0.2	54 410 862	4.5%	3.4%	-0.1	7.2%
MoM	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
YTD	9 500 598	-25.3%	4.9%	-1.5	1 933 374 836	-11.6%	4.8%	-1	-2.4%
MAT	10 050 534	-22.5%	4.9%	-1.2	2 036 308 636	-8.9%	4.8%	-0.8	-4.0%
DEXALGIN
WoW	19 332	6.5%	0.3%	0	9 141 958	6.8%	1.0%	0	5.4%
MoM	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
YTD	1 542 785	-12.3%	0.6%	-0.1	665 424 741	-0.7%	1.7%	-0.2	-0.4%
MAT	1 622 132	-12.6%	0.6%	-0.1	696 478 165	-1.3%	1.7%	-0.2	-2.3%
ESPUMISAN (ADULTS)
WoW	55 922	-1.6%	42.0%	0.3	32 850 905	1.4%	50.4%	2.1	-2.3%
MoM	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
YTD	4 180 189	-17.8%	53.5%	-12.7	2 146 027 982	-8.0%	59.2%	-11.4	1.6%
MAT	4 374 800	-18.3%	53.8%	-12.2	2 239 198 140	-8.4%	59.5%	-10.9	0.3%
ESPUMISAN BABY
WoW	22 291	-6.1%	31.0%	-0.6	15 873 323	-4.4%	46.5%	-0.4	-4.2%
MoM	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
YTD	1 383 120	-13.9%	37.2%	-4.3	874 331 976	-6.8%	50.5%	-5.7	-4.0%
MAT	1 440 264	-15.6%	37.2%	-4.2	907 990 514	-8.7%	50.6%	-5.6	-6.0%
FASTUM
WoW	15 955	6.6%	0.9%	0.1	9 238 453	10.2%	2.3%	0.2	0.4%
MoM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
YTD	1 011 157	-24.6%	1.1%	-0.4	529 691 402	-14.4%	2.5%	-0.6	-0.0%
MAT	1 055 331	-25.8%	1.1%	-0.4	550 985 694	-15.9%	2.5%	-0.6	-1.8%
IODOMARIN
WoW	67 515	-4.4%	21.1%	-1.4	12 375 184	-4.8%	8.3%	-0.9	2.0%
MoM	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
YTD	3 170 950	4.6%	20.5%	0	617 523 655	8.8%	9.1%	-0.2	4.5%
MAT	3 304 838	5.2%	20.6%	0.5	642 140 456	9.0%	9.2%	0	2.9%
LIOTON
WoW	16 806	20.5%	1.7%	0.3	20 730 852	30.9%	4.6%	1	1.2%
MoM	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
YTD	1 222 865	-25.7%	2.2%	-0.5	1 273 250 817	-6.5%	4.6%	-1	-7.6%
MAT	1 269 882	-26.3%	2.2%	-0.5	1 314 688 726	-7.4%	4.6%	-0.9	-8.9%
MEZYM
WoW	224 716	2.4%	17.8%	0.1	33 590 213	3.1%	12.3%	-0.1	1.9%
MoM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
YTD	16 824 921	-15.3%	25.6%	-3.4	2 566 383 971	-7.6%	18.3%	-3.4	-4.1%
MAT	17 713 845	-16.0%	25.8%	-3.2	2 697 094 013	-8.4%	18.5%	-3.2	-5.6%
MIG 400
WoW	151 280	4.6%	2.4%	0	18 433 747	5.8%	2.0%	0	5.4%
MoM	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
YTD	8 108 224	-15.2%	3.2%	-0.6	958 101 998	-11.2%	2.5%	-0.6	-0.4%
MAT	8 439 492	-16.0%	3.2%	-0.5	996 222 123	-12.1%	2.5%	-0.6	-2.3%
PROSTAMOL
WoW	24 089	1.0%	13.6%	0.3	33 874 253	3.6%	14.8%	0.8	-1.4%
MoM	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
YTD	1 502 789	-27.4%	18.3%	-6.4	2 102 815 300	-19.4%	19.5%	-7.3	-2.1%
MAT	1 573 219	-27.9%	18.5%	-6.1	2 195 421 428	-19.9%	19.7%	-7	-4.0%
RESPERO MYRTOL
WoW	40 736	9.8%	8.3%	0.5	20 930 530	11.4%	9.0%	0.5	3.4%
MoM	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%
YTD	1 228 450	77.9%	8.3%	3.4	584 441 481	82.4%	8.4%	3.2	5.5%
MAT	1 284 538	80.1%	8.3%	3.5	608 964 517	84.0%	8.4%	3.3	3.9%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 500 598	-25.3%	4.9%	-1.5	1 933 374 836	-11.6%	4.8%	-1	-2.4%
DEXALGIN	1 542 785	-12.3%	0.6%	-0.1	665 424 741	-0.7%	1.7%	-0.2	-0.4%
ESPUMISAN (ADULTS)	4 180 189	-17.8%	53.5%	-12.7	2 146 027 982	-8.0%	59.2%	-11.4	1.6%
ESPUMISAN BABY	1 383 120	-13.9%	37.2%	-4.3	874 331 976	-6.8%	50.5%	-5.7	-4.0%
FASTUM	1 011 157	-24.6%	1.1%	-0.4	529 691 402	-14.4%	2.5%	-0.6	-0.0%
IODOMARIN	3 170 950	4.6%	20.5%	0	617 523 655	8.8%	9.1%	-0.2	4.5%
LIOTON	1 222 865	-25.7%	2.2%	-0.5	1 273 250 817	-6.5%	4.6%	-1	-7.6%
MEZYM	16 824 921	-15.3%	25.6%	-3.4	2 566 383 971	-7.6%	18.3%	-3.4	-4.1%
MIG 400	8 108 224	-15.2%	3.2%	-0.6	958 101 998	-11.2%	2.5%	-0.6	-0.4%
PROSTAMOL	1 502 789	-27.4%	18.3%	-6.4	2 102 815 300	-19.4%	19.5%	-7.3	-2.1%
RESPERO MYRTOL	1 228 450	77.9%	8.3%	3.4	584 441 481	82.4%	8.4%	3.2	5.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	10 050 534	-22.5%	4.9%	-1.2	2 036 308 636	-8.9%	4.8%	-0.8	-4.0%
DEXALGIN	1 622 132	-12.6%	0.6%	-0.1	696 478 165	-1.3%	1.7%	-0.2	-2.3%
ESPUMISAN (ADULTS)	4 374 800	-18.3%	53.8%	-12.2	2 239 198 140	-8.4%	59.5%	-10.9	0.3%
ESPUMISAN BABY	1 440 264	-15.6%	37.2%	-4.2	907 990 514	-8.7%	50.6%	-5.6	-6.0%
FASTUM	1 055 331	-25.8%	1.1%	-0.4	550 985 694	-15.9%	2.5%	-0.6	-1.8%
IODOMARIN	3 304 838	5.2%	20.6%	0.5	642 140 456	9.0%	9.2%	0	2.9%
LIOTON	1 269 882	-26.3%	2.2%	-0.5	1 314 688 726	-7.4%	4.6%	-0.9	-8.9%
MEZYM	17 713 845	-16.0%	25.8%	-3.2	2 697 094 013	-8.4%	18.5%	-3.2	-5.6%
MIG 400	8 439 492	-16.0%	3.2%	-0.5	996 222 123	-12.1%	2.5%	-0.6	-2.3%
PROSTAMOL	1 573 219	-27.9%	18.5%	-6.1	2 195 421 428	-19.9%	19.7%	-7	-4.0%
RESPERO MYRTOL	1 284 538	80.1%	8.3%	3.5	608 964 517	84.0%	8.4%	3.3	3.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	228 256	1.4%	3.2%	-0.2	54 410 862	4.5%	3.4%	-0.1	7.2%
DEXALGIN	19 332	6.5%	0.3%	0	9 141 958	6.8%	1.0%	0	5.4%
ESPUMISAN (ADULTS)	55 922	-1.6%	42.0%	0.3	32 850 905	1.4%	50.4%	2.1	-2.3%
ESPUMISAN BABY	22 291	-6.1%	31.0%	-0.6	15 873 323	-4.4%	46.5%	-0.4	-4.2%
FASTUM	15 955	6.6%	0.9%	0.1	9 238 453	10.2%	2.3%	0.2	0.4%
IODOMARIN	67 515	-4.4%	21.1%	-1.4	12 375 184	-4.8%	8.3%	-0.9	2.0%
LIOTON	16 806	20.5%	1.7%	0.3	20 730 852	30.9%	4.6%	1	1.2%
MEZYM	224 716	2.4%	17.8%	0.1	33 590 213	3.1%	12.3%	-0.1	1.9%
MIG 400	151 280	4.6%	2.4%	0	18 433 747	5.8%	2.0%	0	5.4%
PROSTAMOL	24 089	1.0%	13.6%	0.3	33 874 253	3.6%	14.8%	0.8	-1.4%
RESPERO MYRTOL	40 736	9.8%	8.3%	0.5	20 930 530	11.4%	9.0%	0.5	3.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
DEXALGIN	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
ESPUMISAN (ADULTS)	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
ESPUMISAN BABY	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
FASTUM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
IODOMARIN	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
LIOTON	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
MEZYM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
MIG 400	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
PROSTAMOL	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
RESPERO MYRTOL	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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